This hack was very sophisticated and targeted ("plausible-sounding prompts pointing employees to a website that cloned the behavior of our intranet gateway") bu

This hack was very sophisticated and targeted ("plausible-sounding prompts pointing employees to a website that cloned the behavior of our intranet gateway") but wasn't after the easily monetizable stuff (user emails, which in combination with their most used subreddits would be very valuable for targeted spam), but instead went for data on employees and business partners. This sure seems like a setup for attacking a more valuable target.