I would never have thought about ordering coffee until i lived in an airbnb for 6 months, now im surprised how well it works, in the whole time i got only one h

I would never have thought about ordering coffee until i lived in an airbnb for 6 months, now im surprised how well it works, in the whole time i got only one half-spilled coffee and maybe 2 times it was a bit cold. What i don't understand is why did they stop doing the only thing that would have been necessary to fill the need? No app, no website, no drivers, the only thing necessary would have been to run a ghost cafe, have the partnerships with baristas/cafes, provide the insulation inlays/transport cups and use bolt or similar existing apps. There seems no way to compete with a general purpose company that owns a huge fleet of drivers, scooters, cars, can balance profit margins form smaller and bigger orders etc. It seems the primary goal was not to solve the problem but to build a startup and a fancy apps?