5 ms·

If blacking out your website, return status code 503 to avoid an SEO hit

118 points by SquareWheel 15y ago

SquareWheel 15y ago
I see it's already hit the front page, but here is another page of advice directly from a Googler: https://plus.google.com/u/0/115984868678744352358/posts/Gas8vjZ5fmB https://plus.google.com/u/0/115984868678744352358/posts/Gas8...
- amirmc 15y ago
  The author (pierrefar) also commented in the HN thread of that post about JavaScript suggestions he'd come across. http://news.ycombinator.com/item?id=3470396 http://news.ycombinator.com/item?id=3470396
- SquareWheel 15y ago
  SeoMoz now has a more technical rundown on how to do a 503 status code: http://www.seomoz.org/blog/how-to-handle-downtime-during-site-maintenance http://www.seomoz.org/blog/how-to-handle-downtime-during-sit...
suneilp 15y ago
This is good advice. Even better advice would be to serve different content for regular users. This is easily done through User Agent sniffing. You can do it at the app level or web server such as Apache's Rewrite rules. Is this cloaking? It might be. However, for only a day, there shouldn't be any harm in it.
- SquareWheel 15y ago
  I'd be cautious of that method. Google is not a fan of cloaking, and you might wind up with a penalty for much longer than the blackout.
jameslevy 15y ago
If other 50x error codes can result in an SEO, why bother to even use them? is it frowned upon to use 503s where an actual server error response would usually be returned?
- jbri 15y ago
  I can't see anything in the linked article suggesting that other 50x responses will result in poorer search engine performance - I would expect that any of the transient-fault 50x responses would have the exact same search engine impact. The important part is not returning 200 OK and having googlebot index your blackout page. It just so happens that 503 is the semantically correct response for this situation, while other 50x responses are not.
  - rue 15y ago
    I'd really rather everyone use the correct status codes (503 indeed being the correct one here) than try figure out what their SEO impact may or may not be. I'm quite sure Google understands HTTP.
ck2 15y ago
Or just use a CSS black curtain.
cdent 15y ago
I tweeted this earlier: https://twitter.com/#!/anticdent/status/159221189393383424 https://twitter.com/#!/anticdent/status/159221189393383424 'Saying "If blacking out your website, return status code 503 to avoid an SEO hit" == "Bring the caviar when you come to the protest camp"' If you're not willing to demonstrate damage to your situation in your protest, then it doesn't really count as a protest much, does it?
- randallsquared 15y ago
  For a startup's site, avoiding a search engine ranking drop is more like "Bring a sleeping bag" than "Bring the caviar", it seems to me.
- non123 15y ago
  That's stupid. It's not about taking damage, it's about raising awareness.
  - cdent 15y ago
    Try this: http://maddox.xmission.com/ http://maddox.xmission.com/

118 points by SquareWheel 15y ago

I see it's already hit the front page, but here is another page of advice directly from a Googler: https://plus.google.com/u/0/115984868678744352358/posts/Gas8vjZ5fmB https://plus.google.com/u/0/115984868678744352358/posts/Gas8...

amirmc 15y ago
The author (pierrefar) also commented in the HN thread of that post about JavaScript suggestions he'd come across. http://news.ycombinator.com/item?id=3470396 http://news.ycombinator.com/item?id=3470396
SquareWheel 15y ago
SeoMoz now has a more technical rundown on how to do a 503 status code: http://www.seomoz.org/blog/how-to-handle-downtime-during-site-maintenance http://www.seomoz.org/blog/how-to-handle-downtime-during-sit...

suneilp 15y ago

This is good advice. Even better advice would be to serve different content for regular users. This is easily done through User Agent sniffing. You can do it at the app level or web server such as Apache's Rewrite rules. Is this cloaking? It might be. However, for only a day, there shouldn't be any harm in it.

SquareWheel 15y ago
I'd be cautious of that method. Google is not a fan of cloaking, and you might wind up with a penalty for much longer than the blackout.

jameslevy 15y ago

If other 50x error codes can result in an SEO, why bother to even use them? is it frowned upon to use 503s where an actual server error response would usually be returned?

jbri 15y ago
I can't see anything in the linked article suggesting that other 50x responses will result in poorer search engine performance - I would expect that any of the transient-fault 50x responses would have the exact same search engine impact. The important part is not returning 200 OK and having googlebot index your blackout page. It just so happens that 503 is the semantically correct response for this situation, while other 50x responses are not.
- rue 15y ago
  I'd really rather everyone use the correct status codes (503 indeed being the correct one here) than try figure out what their SEO impact may or may not be. I'm quite sure Google understands HTTP.

ck2 15y ago

Or just use a CSS black curtain.

cdent 15y ago

I tweeted this earlier: https://twitter.com/#!/anticdent/status/159221189393383424 https://twitter.com/#!/anticdent/status/159221189393383424 'Saying "If blacking out your website, return status code 503 to avoid an SEO hit" == "Bring the caviar when you come to the protest camp"' If you're not willing to demonstrate damage to your situation in your protest, then it doesn't really count as a protest much, does it?

randallsquared 15y ago
For a startup's site, avoiding a search engine ranking drop is more like "Bring a sleeping bag" than "Bring the caviar", it seems to me.
non123 15y ago
That's stupid. It's not about taking damage, it's about raising awareness.
- cdent 15y ago
  Try this: http://maddox.xmission.com/ http://maddox.xmission.com/