They didn't run his campaigns as him being the best ever, did they? MJ was still top dog at Nike, right? That also runs into my other theory of whoever was #1

They didn't run his campaigns as him being the best ever, did they? MJ was still top dog at Nike, right? That also runs into my other theory of whoever was #1 when the mid 80's to early 90's rolled around stays at #1 due to branding becoming "modern". Skateboarding? Tony Hawk; Football video game: Madden. After that period of time, the brands stopped moving over for new things coming up.