My point is that people don't go to these places because they're convenient - if you're trying to compete on convenience then you're going against the Keurig on

My point is that people don't go to these places because they're convenient - if you're trying to compete on convenience then you're going against the Keurig on someone's countertop. My guess is the market of people who want better coffee than a kcup/nespresso pod, are willing to drive to get it, and don't want to wait in line is quite small with low margins.