If I remember correctly, they brew and freeze the coffee quickly with liquid nitrogen to keep everything incredibly fresh. I believe James Hoffman took a tour o

If I remember correctly, they brew and freeze the coffee quickly with liquid nitrogen to keep everything incredibly fresh. I believe James Hoffman took a tour of their facility and has a good video on what makes them different. I was a subscriber for a bit, but it personally is bit more expensive if you do have the equipment and the time.