You 're talking about the american market. Most of the world uses android phones I think samsung and qualcomm are more important companies, because they compet

You 're talking about the american market. Most of the world uses android phones I think samsung and qualcomm are more important companies, because they compete in components, making incremental changes in the electronics industry . Apple is a vertically integrated, closed monolith and the rest of the ecosystem will not / cannot benefit from their innovations. Samsung should focus on differntiating itself from apple rather than trying to look more like it. Good, functional phones with lots of customizability and ports are a strength. Speed of apps is immaterial to me , and i m using an old Samsung. Most people use messengers and browsers, which run just fine in older phones. 3D avatars and fancy animations are not crucial to anyone