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> The real question is whether those huge dinosaurs—major record labels or movie studios or non-profits—start working in the same direction. If they start helpi
by rcarr 4y ago
> The real question is whether those huge dinosaurs—major record labels or movie studios or non-profits—start working in the same direction. If they start helping out in our project to build an audience and infrastructure for bold creative work, we have a golden age of artistry and culture ahead of us.
They absolutely will not unless they are literally backed into a corner and this is the only thing that will increase profits and shareholder return. These corporations release art but they do not care about art. Art is their product. You wouldn't expect your average supermarket to stock every regional variety of artisanal tomato sauce. They might stock one or two if the profit margins are good. Otherwise they want the store space for stock with better margins. For these companies, your attention is the store space. They only have a limited amount of it they can take a day so they want to maximise the profit they can extract from it. Profit per square foot of attention.
So yeah. Until the law is changed so that companies have other legal obligations other than maximising shareholder profit expect nothing to change. And expect the mindset to continue to cause similar damage in other industries to culture, communities and the environment.