That's because say Page, Plant and John Paul Jones were there when they wrote and recorded 'Stairway to Heaven'. It's not like they felt something uniquely grea

That's because say Page, Plant and John Paul Jones were there when they wrote and recorded 'Stairway to Heaven'. It's not like they felt something uniquely great about that piece of music, more likely they felt exactly the same as they did after writing and recording the other 300+ songs they recorded in their life. They probably think we are idiots for elevating it so much, and demand a premium to play it for the 3000th time, and also demand a premium for talking about and put up the act of having to sell to people the illusion that they also thought that something metaphysical was happening in the studio. Kids think 'doing it for the content' is something new, while it has always been around. People have 'done stuff for the content' for ages in order to buy nice cars, real estate, planes etc. I'm almost sure that what we feel when we hear 'Stairway to Heaven' is approximately the same enthusiasm they feel when they dump 20M on a private island in the Bahamas or access some new designer drug that is only availible for the wealthy. You can only unlock that type of enthusiasm if you are not involved in the creation and the promotion of the the thing being commercialised.