Before opening the article I already knew what is in there, and I proved to be correct. We have already seen all of it in Luckin coffee in China. So many tech

Before opening the article I already knew what is in there, and I proved to be correct. We have already seen all of it in Luckin coffee in China. So many tech startups think they are going to "disrupt the industry", never actually try to understand why the market is what it is today, why there are no major disruptors and if any such efforts succeeded, but instead go ahead with whatever plan they have. It turns out, unsurprisingly, that there isn't a big enough market or margin to make the business sustainable or survive, and the entire idea is a solution looking for a problem. I don't think there is anything unexpected here.