My naive prior is that there is a very large overlap of 1. People who obsess over coffee enough to care when their coffee was roasted 2. People who obsess ove

My naive prior is that there is a very large overlap of 1. People who obsess over coffee enough to care when their coffee was roasted 2. People who obsess over coffee so much that they don’t trust someone else to prepare it The Right Way 3. People who enjoy the ritual of making coffee as much as they do drinking it …which, I think, probably makes any business like this unviable (but I would love to be proved wrong)