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Go Daddy is proof that a fractured market can be consolidated with extreme marketing exposure. Wix, Monday.com, Asana, etc. are using the same playbook imo.
by osigurdson 4y ago
Go Daddy is proof that a fractured market can be consolidated with extreme marketing exposure. Wix, Monday.com, Asana, etc. are using the same playbook imo.
- dopeboy 4y agoFantastic insight. Carl's Jr is another example, atleast in the early 2000s.
- noduerme 4y agoThis is a really good point. No doubt, they took a relatively small operation in the crowded hosting market and made it a household name. How it became a household name wasn't just over the top marketing, though... it involved scandal and negative press. I do handle design and marketing for one regional corporate client (a holdover from my design days)... and even though I'm not afraid of pushing edgy campaigns, I'd personally be pretty gun-shy about employing the sort of scorched earth stuff GoDaddy did. I'd also just be concerned about the sanity of my client.