3 ms·
https://en.wiktionary.org/wiki/-ika https://en.wiktionary.org/wiki/-ika Not sure if this is what the author is going for, but -ika appears to be a czech suffix
by jmknoll 4y ago
https://en.wiktionary.org/wiki/-ika https://en.wiktionary.org/wiki/-ika
Not sure if this is what the author is going for, but -ika appears to be a czech suffix indicating a study or branch of science. Which makes this kind of a cool name, in my opinion.
- excalibur 4y agoThat makes sense. So a better name for some markets than others.
- chmod600 4y agoSometimes there are unfortunate associations, and that can cause real damage to a brand. Also, sometimes even if you don't make the association, once someone points it out, it's hard not to think about it.
- jaclaz 4y agoYep, but it is the same in Italian as -ica or in English as -ics (matematica, fisica, balistica = mathematics, physics, ballistics, etc.). Talking of coffee, using the Italian c instead of the k might have been more appropriate, while making the word seem less similar to swastika to the English/American user.