While they certainly have some people who are cogs, all of the small businesses I know are heavily reliant on their owner constantly being around being that per

While they certainly have some people who are cogs, all of the small businesses I know are heavily reliant on their owner constantly being around being that person and putting in soul-crushing hours, though, as they can't rely on anyone else and yet simply aren't large enough to have the entire business be built out of cogs. A result of this is that they are businesses that are fundamentally trapped at their current size because of this reliance on their size, and I will claim the only way they grow is by figuring out how to bring on other dedicated strong people to help them get some horizontal scale. I honestly don't think you can try to do the "everyone is a cog" thing until you are at least a medium-sized business.