100% this. This is marketing to the highest level. Heck, look at MS now. They knew this was the opportunity to associate bing to the hype and with Google making

100% this. This is marketing to the highest level. Heck, look at MS now. They knew this was the opportunity to associate bing to the hype and with Google making a mistake with its "infamous" video, they won round 1. Let's wait until the end of the year and see how much will this wave will hold up.