Yes this is what I'm referring to - the Danica Patrick bikini ads in the mid 2000s. The first day of our internship they briefed us on that history. Bob had th

Yes this is what I'm referring to - the Danica Patrick bikini ads in the mid 2000s. The first day of our internship they briefed us on that history. Bob had thought that the market for small-businesses in need of a domain name were men aged 35-55. Once bob was gone, actual market research was done and it turned out that over half of their clients were women, so he had completely mis-identified the market. But, because of the commercials, the brand recognition was over 90% in the US so they couldn't change the name.