You're absolutely right. And if this is only your second ride on the hype cycle, they come around often. Gartner publishes a list of them. Try to focus on the

You're absolutely right. And if this is only your second ride on the hype cycle, they come around often. Gartner publishes a list of them. Try to focus on the bright side - now that you've seen behind the curtain, you can more easily avoid the hacks and shysters. They will try to cast the "ML/AI" spell on you and it won't take.