What might help the "actual movie" business would be to actually use exclusivity effectively. There's no real exclusivity to a cinema, because home video is to

What might help the "actual movie" business would be to actually use exclusivity effectively. There's no real exclusivity to a cinema, because home video is too compelling. Even if it says "only in theatres" on the ad, you're still doing mental math of "okay, so that's N weeks till it hits $streaming_service". They can counter this by bringing back something like the old Boomer "in my day, we got a serial and a cartoon and the feature!" angle. Put together some 10-minute shorts. Make it clear they're never coming to home video (or on a massive delay-- like if you do a serial, release a packaged version 5 years after the last installment). If you can make them a serial or recurring characters so people get vested in regular installments, all the better. Animation might be a good choice, because you can slip it in front of anything all the way down to G-rated kiddie films. Suddenly, there's something you can only get at the cinema that's not a $9 box of Goobers. Yes, in short, I'm saying to bring back the Looney Tunes and Merrie Melodies. The main film still goes to streaming and DVDs eventually, but now viewers are also saying "I did want to see the new Wile E. Coyote bit, so I may as well move up my plans to see Superhero Colonoscopy VII to this weekend."