It was announcement Intels first 64 bit processor Itanium. It was going to destroy all the existing 64 bit processors: alpha, sparc etc that had the market corn

It was announcement Intels first 64 bit processor Itanium. It was going to destroy all the existing 64 bit processors: alpha, sparc etc that had the market cornered (and even MS Windows was ported to most them). In the end Itanium was late and bad project but competition had already folded. Except for amd that had no existing 64 bit cpu and created AMD64 extension to x86. Intel grudlingly got on board but called their clone of AMD64 "IA-32e" architecure in thei marketikg material. The name was later changed to x86-64, only after what I assume when Itanium was internally acknowledged as failure.