I always figured the endgame is to get the scalers into industries that scale well, and then build the non-scaling factors as peripherals. For example, I could

I always figured the endgame is to get the scalers into industries that scale well, and then build the non-scaling factors as peripherals. For example, I could imagine a hyper-scale firm selling exceptionally generic standardized clothes, or furnishings, and that feeds an ecosystem of artisans who do alterations and customizations. The scale business avoids the risk of dead stock and having to discount unsellable goods, since its primary drive is price/quality ratio, and the customizers don't have to directly compete with a behemoth that has economies of scale.