> Not many, because it's hard and risky and - drum roll - difficult to replicate! I don't think so. IMO, companies do not focus on their image and consumer exp

> Not many, because it's hard and risky and - drum roll - difficult to replicate! I don't think so. IMO, companies do not focus on their image and consumer experience because most CEOs are not entrepreneurs, and lack vision. They have risen to the top not only because of their performance, but mostly because they have been very good at office politics. Think about companies who have a strong personality instead: don't you realize they are run - have been run - by entrepreneurs (Steve Jobs, Richard Branson, etc.)? OTOH, for CEOs who do not own their company, focus is most exclusively either on their company's stockholders or their company's board of directors. > Hell, they don't even handle their own storage, Amazon does. It's called "outsourcing". The most successful fashion companies do not own any factories (Nike, etc.). EDIT: Actually, it has just occurred to me that some companies which have a strong personality without having an entrepreneur as their CEO are companies which do not own their assets, that is companies whose main product is marketing.