The concern is not whether Google or Microsoft is first, the attention should go to web publishers. If ChatGPT as a search engine works well, it would mean that

The concern is not whether Google or Microsoft is first, the attention should go to web publishers. If ChatGPT as a search engine works well, it would mean that the user gets a direct answer without ever hitting the website. Which begs the question...why produce any content at all? It will be gobbled up by AI and you'll never hear back. Thanks, I guess. I can think of one issue delaying this inevitability: consumer laziness. Most people type one or two words, usually misspelled. That makes for a pretty poor AI prompt.