The personal backstory and other "fluff" is actually really useful when selecting a recipe. I was laid up with covid/rebound while traveling over the holidays a

The personal backstory and other "fluff" is actually really useful when selecting a recipe. I was laid up with covid/rebound while traveling over the holidays and lived off Hainanese Chicken Rice delivery. Now I want to make it at home and search for a recipe. #1 result is a long article with culinary history, detailed instructions, many pictures, and a credited author originally from Shanghai. #2 result is a simple recipe listing from Buzzfeed. Written by a young white guy from Minnesota who worked as a producer. No fluff, no pictures, no backstory. Doubtful the author ever made the recipe at all. You could grab a recipe database and generate thousands of these pages. I've been burned by #2 too many times disregard the fluff. It shows their investment in the content.