I actually think he probably grasps it well enough, but he doesn't like what it implies and ergo he goes down the track he does out of preferential hope that he

I actually think he probably grasps it well enough, but he doesn't like what it implies and ergo he goes down the track he does out of preferential hope that he can influence his way backwards. He is indeed against "the fundamental architecture of the web and the net" since it's not that he doesn't see past the old models, it's that he can't see a way to make the margins he has previously enjoyed, with the control he usually exerts. His one stab in the dark was purchasing MySpace arguably, and that did not turn out terribly well.