3 ms·
I generally agree with the heart of what you are saying more or less. A huge shift has occured - in 1979 you could only see a movie in a theater. (Not even phys
by scyzoryk_xyz 4y ago
I generally agree with the heart of what you are saying more or less. A huge shift has occured - in 1979 you could only see a movie in a theater. (Not even physical media was a big business back then yet.) However, the one thing I would note here is how the distribution business has shifted mostly to VOD subscriptions.
Awards, as a marketing tool, are still worth playing and winning for the producer of a film if not mainly for the purpose of selling their title to a VOD library. And while the effect for the VOD distribution might not be 1:1, it is worth having that sort of content in your offering.
Academy Awards are a strange beauty pageant - the campaigning that must happen and the way a title must be made to win is too strange. It’s kind of like food - aiming to be a fast casual franchise is different from wanting to start a michelin restaurant.