Another random possibility: the social aftermath of Occupy Wall Street (late 2011), where global corporate interests found it very useful to pit the 99% against

Another random possibility: the social aftermath of Occupy Wall Street (late 2011), where global corporate interests found it very useful to pit the 99% against each other through endless support of smaller and smaller atomized groups that are told it's the highest virtue the hate each other (but pretend it's not hate... "we're against hate, honestly we are, just look at our manufactured PR slogans on our websites!"). Children, being impressionable and the next generation, were especially heavily targeted by the media and big tech. Social cliques have always existed amongst the young, but those mostly developed organically. Now children are being victimized by companies worth hundreds of billions to ensure the kids don't grow up to be a threat to the corporate dominance of society and finance.