> It's not like when cinemas were open again they were going to rush in and gorge themselves on overpriced popcorn. Anecdotally, and intuitively, I think it is

> It's not like when cinemas were open again they were going to rush in and gorge themselves on overpriced popcorn. Anecdotally, and intuitively, I think it is exactly like that? After sitting inside watching TV for two years, people were absolutely missing in-person, out-of-the-house experiences like the cinema. And they were sitting on two years of savings so the popcorn prices were easier to stomach.