I think the main point about all this is that Google search results are now a complete joke for the most part. After you scroll down through the list of paid ad

I think the main point about all this is that Google search results are now a complete joke for the most part. After you scroll down through the list of paid ads, the top results are typically a bunch of SEO gamed waffle, stuffed with long tail keywords and designed to provide enough bland text to rise up the rankings. The actual information value of these 'results' is usually close to zero. I went onto a top search result yesterday, and the scammers hadn't even bothered to do a decent page. It was just a list of links to 404 pages, with an intro paragraph to satisfy the Google algorithm. It was pathetic and a waste of time. That's why they're running scared. They know their key product is broken and useless, which means they're ripe for being ignored.