It's the dying out of the "middle" of the value curve. You end up with a market that's dominated by cheap "good enough" products for casuals and "products built

It's the dying out of the "middle" of the value curve. You end up with a market that's dominated by cheap "good enough" products for casuals and "products built to last" for power users. So if you have a low effort website that's factual and text based, you're going to get your lunch eaten by GPT, if you have a higher effort website (subscription gated with lots of multimedia content and user engagement) you'll be fine. Think of all the blogspam recipe sites that are going to run into trouble when ChatGPT learns to cook well. Lots of text, little additional value, no community. There still will be America's Test Kitchen because people on the upper end of the value curve don't just want a recipe, they want pictures + video of that recipe being made and a place where they can ask questions and get answers.