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With this kind of reasoning there would be no way to disrupt a first actor in a new field.

• voakbasda 4y ago
  If their execution is good, there isn't. Fortunately, we are all human, and that's not guaranteed.
• brookst 4y ago
  Depends on the field. Fields with strong network effects, like social media, lend themselves towards strong incumbents. But usually the market changes faster than an incumbent can, so disrupting comes from changing users needs rather than someone building a better mousetrap to serve the same needs. But lots of industries don't have particularly strong network effects. Cars are a good example; there's brand affinity, but there's no particular reason you need to drive the same brand as your neighbor. There are scale economies, so it's still not easy for new entrants.