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I'm inclined to agree with this. I've watched someone start by making small macrame wall hangings and selling them for $60 on Etsy take this direction. Now they
by MonkeyMalarky 4y ago
I'm inclined to agree with this. I've watched someone start by making small macrame wall hangings and selling them for $60 on Etsy take this direction. Now they're posting professional level photos of large ($1,000+) custom ordered pieces hanging in client's homes on Instagram. They don't bother with the small stuff or Etsy anymore.
- hhw3h 4y agoLove to hear this, exactly what I'm talking about!
- MonkeyMalarky 4y agoIt's great to see but also a bit heart breaking. Those XL sized pieces are beautiful but I can't justify buying one.
- hhw3h 4y agoYeah I hear you. I naturally can relate more to the producer than the fan or supporter. Another good comparison is a company like Tesla. Tesla started out with the high priced roadster but as they sold more and their audience grew, they pushed the pricing down and make cars more accessible and affordable to more people. Art can be done in a similar way but there's some nuance to it where you want to make sure if you offer lower ticket items that they don't cannibalize your core profitable offer and that you can actually have enough volume to profitably sell items at those lower rates. Better to just focus on one profitable offer and skip the low ticket items until you have quite a massive audience to reach. The low ticket items then become more like "merch" you see youtubers sell to monetize their audience and then a percentage of those folks ascend to investing in commission or originals. But when starting out just the one core profitable art offer sold through personal branding and relationship building, I've seen be the most sustainable way to go.
- deleted 4y ago[deleted]