You know, I think the contrary is true. Google works well because of the "search signal", how accurately Google knows what you're wanting to buy, essentially.

You know, I think the contrary is true. Google works well because of the "search signal", how accurately Google knows what you're wanting to buy, essentially. ChatGPT style conversations would give Google a much better idea of exactly what you want to buy. It must be possible to use this signal to sell more ads, not just match what they currently have. Essentially, make sure ChatGPT gets asked the same question Google currently answers: "how do I get the person searching to buy something from this (loooong) list of ads?". Having people help Google (not just in one search, but a potentially long list of refinements) to find exactly what they would buy should make Google ads perform much better yet again.