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I like the idea of advertising on coffee cups in general, and I think the coffee house crowd is a good target demographic for charities. I'm curious, however, w
by dlf 15y ago
I like the idea of advertising on coffee cups in general, and I think the coffee house crowd is a good target demographic for charities. I'm curious, however, why you chose to operate as a non-profit catering to a niche charity market rather than operate as a for profit that caters to everyone.
As a for-profit, I would think you could have a greater impact with an expanded customer base (= greater awareness) and could subsidize your charitable endeavor with the for profit business. You could perhaps even organize it as an L3C (http://en.wikipedia.org/wiki/L3C http://en.wikipedia.org/wiki/L3C).
I'm not trolling. I'm genuinely curious.
- corin_ 15y agoNot quite curious enough, they are coffee by name, not by nature.
- kanebennett 15y agoI do love the coffee cup advertising paradigm as an idea though - maybe it's something we'll look into!
- dlf 15y agoYeah, it's great. It is already being done, but that doesn't mean there's not room for more competition. You could probably outsource the printing and I still think the coffee house crowd is the right demographic for charitable advertisements.
- dlf 15y agoHaha. Yeah I noticed it right after I posted. I did read the entire blog post though before commenting. I didn't realize they did online advertising until after I went to the main website. I guess I was misled by the coffee cup with what looks like an advertisement on the sleeve.