The example of Chrome on Windows given above seems to belie this claim. The "nebulous chance to use a better product" you refer to was apparently enough to tric

The example of Chrome on Windows given above seems to belie this claim. The "nebulous chance to use a better product" you refer to was apparently enough to trickle down to the non-tinkerers. Who's to say the same wouldn't be the case for eg Google Assistant vs Siri?