>Valve has good hardware but can't compete with Meta due to their scale and capital. Valve is no startup but should capital ever be the limiting factor, ventur

>Valve has good hardware but can't compete with Meta due to their scale and capital. Valve is no startup but should capital ever be the limiting factor, venture capital should be ready to finance the expansion. However, Valve has the Instagram problem. If people don't pay for their worlds but accept them filled with branded artifacts, then Meta has that infrastructure and Valve does not. Apple's entrance into the advertising market could be seen as a preparation for their VR products, like their gaming platform (similar to Netflix). As Meta, I wouldn't bet that Apple just creates an AR device. Microsoft on the other hand needs a VR headset for their Xbox because Sony has one. They are already cooperating with Meta on the business headset. To me, this suggests that MS will also cooperate with Meta on the gaming headset. If Apple manages to sell as many headsets as they sell phones then gaming consoles are dwarfed. When all is said and done, I would love to see a documentary about Sony's strategy meetings. How can they align themselves to stay relevant?