I don't know any details on this project, but what I read from space between lines is that this could be a handy tool to have a better position on the annual ne

I don't know any details on this project, but what I read from space between lines is that this could be a handy tool to have a better position on the annual negotiations of default search engine setup. If you can have just a 5% discount from Apple by having this choice, the whole engineering cost would be immediately paid off.