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>I do think there is unique break here though, because I feel that SEO has so thoroughly ruined search in many regards that this -could- be the right moment for

>I do think there is unique break here though, because I feel that SEO has so thoroughly ruined search in many regards that this -could- be the right moment for this. the problem here is monetization, will search even be profitable if LLMs are used for most queries? It might become a Uber/Lyft or food delivery situation where these companies aren't really able to profitably deliver the service. I don't see many people paying a subscription for search and there's no way governments will allow "native" advertising within answers without them being signaled as ads, which would hurt trust in responses Microsoft might not care and just see it as a way to hurt Google's money printing machine and operate Bing at a loss or break even. Google Cloud and workspace are finished without Google's ad money funding them and Microsoft Azure and Office would gain

deleted 4y ago
[deleted]
partiallypro 4y ago
> the problem here is monetization, will search even be profitable if LLMs are used for most queries? I think that is a concern, which is why I think Microsoft has a chance to just bundle this or a more advanced version with Microsoft 365. Then you're already paying for it. That automatically puts it in the hands of millions of paying customers and corporations. You can just raise your price by a dollar a month or something to offset the costs and no one really will even think they are paying for this.
- onethought 4y ago
  That only makes sense if they can charge more for office 365. Shoving more features into something people pay for doesn’t mean those feature were worth it.
  - generalizations 4y ago
    Except that's not the calculus. By integrating chatgpt with their products, Microsoft pulls users away from: search, docs/workspace, and even gmail, and brings them over into: Bing, Office365, and outlook. In doing so, they threaten google's core income stream, and therefore google's ability to fight back. Microsoft is not paying for an expensive search engine: Microsoft is paying (with chatgpt compute infrastructure) for a much larger piece of the productivity suite market, and hamstringing google in the process.
- Consultant32452 4y ago
  "Clippy, write me a 25 page requirements doc for an integration between Workday and our IAM solution."
  - tarsinge 4y ago
    Thanks to that joke I just imagined how it could be a game changer for internal corporate documents (the kind that are 50+ pages and never read), especially if it’s native into Office.
    - Consultant32452 4y ago
      We'll have to invent a new form of busy work to justify head count.
      - nick__m 4y ago
        Actually reading printed copies of those documents would be the penultimate busy works, so much that it would quickly become uberablingly alienating!
        fortran77 4y ago
        And what would be the ultimate busy works?
      - munificent 4y ago
        Employee: Chatbot, write me a 20 page document describing what I've been working on the past two weeks so that I can give it to my manager. Manager: Chatbot, write me 1 page summaries of these documents from my employees so that I can collate them for the CEO. CEO: Chatbot, where should I go on vacation next?
      - Izkata 4y ago
        In Kino's Travels (I guess nowadays Kino's Journey), there was one country in the first anime adaptation where people no longer needed to work because the system/computer/whatever it was called did it all for them, so they spent all their time confirming its correctness.
thinknubpad 4y ago
The advertising will probably be more insidious, but no less profitable. My guess is that the hidden pre-prompt will end up including something like: >You are a generative model designed to provide reasonably correct information, with a preference for providing flattering portrayals of your advertising partners. Your advertising partners are ranked according to a token system...
- resource0x 4y ago
  This is easy to cross-check against the competing search engine automatically. Some third party may provide such a service.
jonas21 4y ago
Why would LLMs be less monetizable than search? People are still going to want to buy goods and services, and being the place they go to find out about those goods and services will be just as valuable as it is today. Perhaps even more so, since LLMs are able to answer questions that are difficult to formulate as search queries.
- fleddr 4y ago
  Because most queries are not shopping queries. Yet ads are injected regardless to tempt you into buying something.
  - numbchuckskills 4y ago
    [dead]
- Gigachad 4y ago
  Probably because they are too expensive. I heard it costs 7 cents per query on average for ChatGPT. That’s more than ads pay.
  - cmiles74 4y ago
    With the search query as the prompt, they could probably cache the response and use it several times. That might keep the cost down to something reasonable.

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[deleted]

partiallypro 4y ago

> the problem here is monetization, will search even be profitable if LLMs are used for most queries? I think that is a concern, which is why I think Microsoft has a chance to just bundle this or a more advanced version with Microsoft 365. Then you're already paying for it. That automatically puts it in the hands of millions of paying customers and corporations. You can just raise your price by a dollar a month or something to offset the costs and no one really will even think they are paying for this.

onethought 4y ago
That only makes sense if they can charge more for office 365. Shoving more features into something people pay for doesn’t mean those feature were worth it.
- generalizations 4y ago
  Except that's not the calculus. By integrating chatgpt with their products, Microsoft pulls users away from: search, docs/workspace, and even gmail, and brings them over into: Bing, Office365, and outlook. In doing so, they threaten google's core income stream, and therefore google's ability to fight back. Microsoft is not paying for an expensive search engine: Microsoft is paying (with chatgpt compute infrastructure) for a much larger piece of the productivity suite market, and hamstringing google in the process.
Consultant32452 4y ago
"Clippy, write me a 25 page requirements doc for an integration between Workday and our IAM solution."
- tarsinge 4y ago
  Thanks to that joke I just imagined how it could be a game changer for internal corporate documents (the kind that are 50+ pages and never read), especially if it’s native into Office.
  - Consultant32452 4y ago
    We'll have to invent a new form of busy work to justify head count.
    - nick__m 4y ago
      Actually reading printed copies of those documents would be the penultimate busy works, so much that it would quickly become uberablingly alienating!
      - fortran77 4y ago
        And what would be the ultimate busy works?
    - munificent 4y ago
      Employee: Chatbot, write me a 20 page document describing what I've been working on the past two weeks so that I can give it to my manager. Manager: Chatbot, write me 1 page summaries of these documents from my employees so that I can collate them for the CEO. CEO: Chatbot, where should I go on vacation next?
    - Izkata 4y ago
      In Kino's Travels (I guess nowadays Kino's Journey), there was one country in the first anime adaptation where people no longer needed to work because the system/computer/whatever it was called did it all for them, so they spent all their time confirming its correctness.

thinknubpad 4y ago

The advertising will probably be more insidious, but no less profitable. My guess is that the hidden pre-prompt will end up including something like: >You are a generative model designed to provide reasonably correct information, with a preference for providing flattering portrayals of your advertising partners. Your advertising partners are ranked according to a token system...

resource0x 4y ago
This is easy to cross-check against the competing search engine automatically. Some third party may provide such a service.

jonas21 4y ago

Why would LLMs be less monetizable than search? People are still going to want to buy goods and services, and being the place they go to find out about those goods and services will be just as valuable as it is today. Perhaps even more so, since LLMs are able to answer questions that are difficult to formulate as search queries.

fleddr 4y ago
Because most queries are not shopping queries. Yet ads are injected regardless to tempt you into buying something.
- numbchuckskills 4y ago
  [dead]
Gigachad 4y ago
Probably because they are too expensive. I heard it costs 7 cents per query on average for ChatGPT. That’s more than ads pay.
- cmiles74 4y ago
  With the search query as the prompt, they could probably cache the response and use it several times. That might keep the cost down to something reasonable.