Absolutely. If you don't like what K-Means is telling you, change a variable and re-run. (that's one great thing about business data: there's no shortage of var

Absolutely. If you don't like what K-Means is telling you, change a variable and re-run. (that's one great thing about business data: there's no shortage of variables! True, there's usually a shortage of independent variables, but fixing that is difficult and underfunded).