Ok, here is a thought. In the frame of reference of “commoditizing your complement” (see Joel on software), you could argue that Google has been doing that for

Ok, here is a thought. In the frame of reference of “commoditizing your complement” (see Joel on software), you could argue that Google has been doing that for years to microsoft, by releasing Chrome, ChromeOS, and Android. This commoditized Microsoft’s business model, to some extent. Now, MS responded commendably well by changing there business model, but that does not change the fact of what Google did. Would it not be amazing and poetic if Microsoft, in one fell swoop, commoditized search (which is 99% of Google’s business model)?