>Are you saying, categorically, that it's impossible to get people to care about things? For most people, yes. You're never going to get to them your way beca

>Are you saying, categorically, that it's impossible to get people to care about things? For most people, yes. You're never going to get to them your way because they're not interested in your message. As soon as they detect that you're talking about something that has nothing to do with their goals they'll drop you and move on. That's why the "pissing people off" method works; because they can't move on. As for examples, I can think of maybe one or two examples where some kind of touchy-feely campaign has made more than an obscure amount of people care, but my success in business often relies on the latter method and I can tell you that it not only works, in a business setting it is the only thing that will.