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Users click on ads in Google search because they're looking for answers. For one in every couple of thousand search results, a Google ad will provide the answer
by rhplus 15y ago
Users click on ads in Google search because they're looking for answers. For one in every couple of thousand search results, a Google ad will provide the answer that someone is looking for. They'll click it. Revenue is generated.
Over at YouTube, users are willing to sit through 15 seconds of pre-roll ads so they can watch 3 minutes of whatever. Revenue is generated.
If a user arrives at Flickr, they've probably already found what they're looking for. Someone searching who arrives at a Flickr page of dolphins will see pictures of dolphins and have succeeded in their task. There's not much chance they'll notice any ads Flickr shows and click because they want NFL tickets.
- corin_ 15y agoIgnoring comparisons with YouTube or Google, the fact of the matter is that content sites can indeed make money from advertisements. I'm not saying Flickr should go down this road, but you're wrong in suggesting that sites can't make money from adverts unless they are pre-rolls or on search engines.