First they ignore you, then they laugh at you, then they fight you, then you win. Me thinks we are now at the "they laugh at you" stage. For a publication that

First they ignore you, then they laugh at you, then they fight you, then you win. Me thinks we are now at the "they laugh at you" stage. For a publication that was once the cheerleader of the "disruptive new world" the explanation and context of the "mastodon slump" reads rather shallow. Maybe Wired doesn't want to get burned again by wide-eyed excitement that has ended up as a dystopia. We understand. Anybody remotely familiar with the "fediverse" would know how niche this whole endeavor was for a long time. How totally not fit for "primetime" in any sense. The idea that centralized social media masses would migrate en masse might be a corporatico's or investor's "event risk" nightmare but is neither likely to happen nor desirable if we want the fediverse to mature into a better alternative to the status quo. In fact mastodon is just the thin edge of a wedge. By happy coincidence it is well placed to validate an approach that (as it gets debugged) is threatening not just twitter, but a whole bunch of other "brand names". Prepare for the "they fight you" stage because it won't be pretty.