It's just a character trait of pop psychology/motivators/influencers. It's not like 'successfully not doing x makes it easier to permanently stop doing x' is a

It's just a character trait of pop psychology/motivators/influencers. It's not like 'successfully not doing x makes it easier to permanently stop doing x' is a profound or new idea. These folks need to feel popular and build a brand and its really hard to just stick with one thing, as it limits your audience, so you grow in to other venues. Telling people what they want to hear in a nice package that makes them feel smart is a business as old as time. Oprah built a whole empire off of it. The internet has just widened the reach.