Investment is like that. But you're missing the obvious. BP is late to the party. There's no guarantee they'll make it against their new competitors. Which a

Investment is like that. But you're missing the obvious. BP is late to the party. There's no guarantee they'll make it against their new competitors. Which are probably already profitable. BP doesn't have any moat in the new domain, while their competitors probably have one or are more advanced in building it.