3 ms·
When/where/if: 1. Illustrations should be used. 2. Photos should be used. 3. IxD (interaction design) / animations. 4. Colour palette selection / creation. 5. F
by sibit 4y ago
When/where/if:
1. Illustrations should be used.
2. Photos should be used.
3. IxD (interaction design) / animations.
4. Colour palette selection / creation.
5. Flourishes.
These are the things I struggle with when designing generic corporate marking websites. I'm not a designer but I've worn the designer hat many times. I always warn my employer/client that I'm more of a technical designer than a creative one. Nowadays I just stick to application design since it's 100% technical.
Example: as someone who's more technical than creative I could have come up with the overall layout of the Excalidraw+[0] website but I don't think I would have thought about adding circles around keywords or the dashed line that leads users down the page.
[0]: https://plus.excalidraw.com/ https://plus.excalidraw.com/
- exodust 4y agoPlayfulness, "flair" and other emotive forces guide creative decisions usually, but there's nothing stopping a technical person from arriving at similar outcomes via a more technical process. It will take more time and be less fun, less satisfying, but it's possible. For example, once the basic IA is worked out, you could have a phase of the project called "flourishes", where your knowledge of illustrative techniques, eye-tracking, colour theory and UX tricks and so on, guides the design. Along with business needs, communication preferences... Another phase could be "product photography" where knowledge of what makes a good photograph comes into play. But yeh it's usually easier to get a professional designer who enjoys and does these things all day long!