3 ms·

Since when is a startup's corporate blog mission-critical? PicPlum's recent blog posts seem to be pretty run-of-the mill ... press mentions, tips, new features

Since when is a startup's corporate blog mission-critical? PicPlum's recent blog posts seem to be pretty run-of-the mill ... press mentions, tips, new features, etc. Nothing that (a) would hurt the company if the blog was down or (b) you couldn't simply use your company Facebook page for.

PStamatiou 15y ago
Agreed, we didn't have anything too interesting in recent past but we're going to start ramping that up. Especially after checking out rand fishkin's presentation about inbound marketing.
- jamesjyu 15y ago
  +1,000,000 to rand's presentation. Here's the link in case you missed it: http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marketing-for-startups/ http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marke... We are big believers in making quality content at Parse as well. Interruption marketing is annoying and not nearly as effective. Given that, it's pretty crucial for our blog to be up as well. (we're also on jekyll, hosted on our own servers)
ebiester 15y ago
On the other hand, when I'm looking around for a service and I' trying to figure out whether I should spend cash on a company, I do check out the blog. A blog that goes down, in my head, is a service that goes down, even if I know it to be untrue objectively.
notJim 15y ago
I dunno, it's definitely part of their brand. I would sort-of think twice before trusting a company that couldn't even keep a simple blog up-and-running. 3rd parties don't necessarily know or notice that it's hosted by tumblr.
kmfrk 15y ago
It's ironic that this was just submitted to Hacker News: http://news.ycombinator.com/item?id=3468974 http://news.ycombinator.com/item?id=3468974. Aside from unexpected incidents (and limited offers), you'll be fine. But if something goes wrong, you don't want panic and misinformation to ensue. It all depends on your kind of company, of course.

PStamatiou 15y ago

Agreed, we didn't have anything too interesting in recent past but we're going to start ramping that up. Especially after checking out rand fishkin's presentation about inbound marketing.

jamesjyu 15y ago
+1,000,000 to rand's presentation. Here's the link in case you missed it: http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marketing-for-startups/ http://hackersandfounders.tv/RDmt/rand-fishkin-inbound-marke... We are big believers in making quality content at Parse as well. Interruption marketing is annoying and not nearly as effective. Given that, it's pretty crucial for our blog to be up as well. (we're also on jekyll, hosted on our own servers)

ebiester 15y ago

On the other hand, when I'm looking around for a service and I' trying to figure out whether I should spend cash on a company, I do check out the blog. A blog that goes down, in my head, is a service that goes down, even if I know it to be untrue objectively.

notJim 15y ago

I dunno, it's definitely part of their brand. I would sort-of think twice before trusting a company that couldn't even keep a simple blog up-and-running. 3rd parties don't necessarily know or notice that it's hosted by tumblr.

kmfrk 15y ago

It's ironic that this was just submitted to Hacker News: http://news.ycombinator.com/item?id=3468974 http://news.ycombinator.com/item?id=3468974. Aside from unexpected incidents (and limited offers), you'll be fine. But if something goes wrong, you don't want panic and misinformation to ensue. It all depends on your kind of company, of course.