How do you know it's not that way now? Keywords will still be around at the user interface for people buying ads, they are easy to grasp. Part of the secret sa

How do you know it's not that way now? Keywords will still be around at the user interface for people buying ads, they are easy to grasp. Part of the secret sauce is getting those keywords mapped into the right entities in a sort of knowledge graph of things you can spend money on that is also connected to all the content of the places you can serve ads on.