Have you considered offering a second "chocolate"-focused subscription? Things like green tea pocky, sweet potato kit kats, or even those little pocky-style mus

Have you considered offering a second "chocolate"-focused subscription? Things like green tea pocky, sweet potato kit kats, or even those little pocky-style mushrooms. After reading your post I signed up for the $13 sample, but $24/mo is a little high for me when I'm not a huge fan of the sort of candy you're mailing out. It would also hit on koichi's issue where some people are more concerned about quality than novelty. For what it's worth, I'd pay $15/mo for one package or $30/mo for two packages - personally, the difference between $24 and $30 is negligible, given how much I'd already be paying. I currently pay ~$50/mo to have Steaz and/or other iced teas delivered (cheaper than going to Dunkin' Donuts once a day), so the issue isn't really price, rather it's the relative value compared to, say, $24/mo of drinks.