Not really formal, but there are a ton of books and articles that describe such things from a psychological standpoint. I can recommend „Dondis, Donis A. A prim

Not really formal, but there are a ton of books and articles that describe such things from a psychological standpoint. I can recommend „Dondis, Donis A. A primer of visual literacy. Mit Press, 1974.“ to anyone interested in concepts such as those in the linked article.