This is what scares me about these chat interfaces. In today's world, an ad is clearly an ad.. Or is it? Even now we have advertorials and "sponsored posts"

This is what scares me about these chat interfaces. In today's world, an ad is clearly an ad.. Or is it? Even now we have advertorials and "sponsored posts" that blend into content maybe a little too much sometimes. What happens when chatbot companies start taking money to subtly nudge their models into shilling for this or that product.